A common, but inaccurate, gripe when companies recruit is the lack of quality job seekers on the market. Recruiting managers complain that a lack of quality job seekers result in their company struggling to recruit new staff. 

The truth is there are lots of superb job seekers wanting a new opportunity. Not all are actively looking so it takes something “special” to get their attention. 

Research carried out in 2016 by New Frontiers found that salaries being offered for prospective applicants are similar from company to company. Furthermore companies have become less flexible with how much they offer and are not looking to get involved in a bidding war to ramp up a salary. 

But salaries are not the only way to attract prospective candidates. 

How can companies attract the BEST candidates in a tight market? 

Recruiting companies need to improve how they sell the “whole” opportunity. Job seekers are also looking at the: 

  1.          Benefits
  2.          Incentives
  3.          Environment
  4.          Culture 

What benefits & Incentives do companies offer to attract or retain staff? 

The New Frontiers 2016 survey discovered a wide range of Incentives and benefits on offer. These include: 

  1.          Free lunch
  2.          Free fruit / snacks
  3.          Free bar on the premises
  4.          Summer party – all food and drink included
  5.          Overseas Christmas party
  6.          5 weeks training in Australia
  7.          Free theatre, gigs and concerts tickets
  8.          Free Gym / Gym membership
  9.          Free health / dental cover
  10.          TV / Playstation lunch room
  11.          1/3 off travelcards / train passes
  12.          Birthday day off (Paid)
  13.          1 day Christmas shopping day off (Paid)
  14.          Enhanced paternity package (4 weeks)
  15.          Free excursions (when on holiday)
  16.          Paid overtime
  17.          Pool / football table
  18.          Bonuses
  19.          Dress down days
  20.          Death in service cover
  21.          Flexi benefits
  22.          Annual conference
  23.          Team building weekend away as a company
  24.          Free annual travel insurance
  25.          Counselling service
  26.          Free financial advice
  27.          Childcare voucher scheme
  28.          Interest free season ticket loan
  29.          Free priority pass membership (Airport lounges)
  30.          Access to travel discounts
  31.          Office TV to watch sports – Olympics, Wimbledon, Euro 2016

(please note, the above list is from lots of different companies, not all from one)  

Travels most popular benefit: 


The opportunity to travel and visit the world as part of your job is a wonderful way to increase staff knowledge and build loyalty. A schedule at the start of the year of the available educationals and/or which ones staff will be participating on is a great motivator. Knowing you are going on a trip in a few months will keep your staff happy and excited. 

Furthermore using educationals as an attraction tool is a great way of enticing the best job seekers. It takes away some of the pressure of offering jobs just based on salary and paints a great picture of the company culture. 

One of our clients took all of their staff to Las Vegas for their 2016 Christmas party. Who would want to leave there knowing what they would miss out on??? 

Candidates are more aware of the market place and pickier! Make sure that they pick you!

Jose joined New Frontiers in 2000 working a variety of roles from recruitment consultant to in-house recruiter and staff trainer and now General Manager. Jose has a wealth of travel industry experience having worked in travel for 8 years prior to joining New Frontiers with roles in retail and for a tour operator.