Lance has as a successful record of managing growth in profits against very tough competitive market conditions in the Retail/Consumer-Facing Leisure Sector.
He is focussed on clarity of strategy and then development and leading, through an engaging inclusive style, assisting highly capable senior teams to deliver the agreed strategy.
Challenging but equally comfortable with being challenged, his focus is always on improving and strengthening the business. Concurrently with a focus on profit performance ensures that high staff morale & CSR are driven as major factors underpinning the continual success of a business.
Main strengths other than those detailed would be his level of knowledge regarding online presence, brand management (public awareness/brand loyalty), marketing on & off line, SEO & PPC campaigns.
Lance is the former CEO of Pure Group, Sales Director for XL Airways and Business Consultant for start up company Holidayshed.com.